We’ve all heard of the placebo effect. Some conditions such as depression have a strikingly high placebo rate (30-50%), raising the bar for therapies. But what is it? Is there a physiological basis? Can we bottle it? Oh wait, someone has…
Join Alex Straiker (senior research scientist at the Gill Institute for Neuroscience) for a visit to the brave new world of the placebo, the nocebo and the zeebo.